‘For Spring/Summer 20, Alphabet Soup draws inspiration from the bright Australian summer days.

We play outside all day long and well into the night! The lazy days seem endless and there is new adventures waiting around every corner. We have focused on delivering another fun summer range with strong colours and washes. Our Spring, Drop 1 entitled ‘Day Tripper’ takes you to those chilled hang out days at the skate park, with fun core colours such as soft mustard and pigment dyed navy. We have also included our popular printed stripes and ‘goes with everything’ chino shorts in a soft sand colour way.

We got another big dose of rad and original graphics on our tees, fleece, swimwear and accessories, all designed and created right here in Melbourne.

New to this season is our ‘basic line’ tees in tough washes and cool summer colours. Say hello to the ‘Go To’ Tees. These will be your friend in the wardrobe that will happily go with any shorts or pants. Made from the softest 100% cotton, the tees comes with a cool chest pocket design and clean trims. Washes include Acid Sky, Plum, Acid Grey and Acid wasabi.

For high summer Drop 2 ‘Tropical Tales’ it’s time to pump up the colours further and hit that tropical beach paradise. You will find a new batch of colourful and fun tie dyes such as the multi coloured Tropical Dye Tee and the Blender Tee which comes in several summer colour combinations. The core colours ranges from soft lemon yellow to ocean teals and mint greens. Team them up with some tough fleece shorts such as the Relaxo short in acid grey.

Our ‘4 way stretch’ boardies with be the perfect companion on the beach and in the waves, and for this summer we have also teamed up with a new manufacturer and can now present a recylced fabric for our summer rashies. Our goal is to present more and more sustainable ways to produce our collections, and this is the first step to starting that journey.

We are also excited to bring back our super soft and comfy knit denim shorts in our Black Out and Dazed Jogg Jean shorts. We have perfected the fit on this style with a more fitted waist to avoid any uncomfortable bunching of the waistband while using the drawcords. Gone are the uncomfortable rigid denim days – say hello to the butter-soft denim with that perfect stretch that will become sure favourites in their wardrobe.

‘Every Summer has a story - this is ours!
Grab a board and join us on new, fun-filled summer adventures…’


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