New Arrivals

Skip to content
Gender
Size
Product type
Colour
Sort
Gender Size Product type Colour Sort
Experience the ultimate in comfort and style with the 100% cotton Kids Box Short Sleeve Tee from Alphabet Soup. Perfect for skateboarding and BMX, this shirt features a roomy box fit and ribbed crew neckline, along with a stylish logo patch.
Experience the ultimate in comfort and style with the 100% cotton Kids Box Short Sleeve Tee from Alphabet Soup. Perfect for skateboarding and BMX, this shirt features a roomy box fit and ribbed crew neckline, along with a stylish logo patch.

Kids Box Short Sleeve Tee Frost Marle

$44.95
30% OFF* EVERYTHING | APPLIED AT CHECKOUT
Vintage-inspired Kids Hoodie by Alphabet Soup! Heavy brushed back fleece for comfort & a boxy skate fit. Raised puff logo for playful touch. Perfect for skate-loving boys. Fixed hood & front pocket.
Vintage-inspired Kids Hoodie by Alphabet Soup! Heavy brushed back fleece for comfort & a boxy skate fit. Raised puff logo for playful touch. Perfect for skate-loving boys. Fixed hood & front pocket.

Kids San Clemente Hoodie Concrete

$74.95
30% OFF* EVERYTHING | APPLIED AT CHECKOUT
Expertly crafted by Alphabet Soup, the Kids Positive Vibes T-Shirt boasts a 100% cotton construction, colorful tie dye design, and playful prints on the chest and back. Finished with a ribbed crew neckline and straight hemline.
Expertly crafted by Alphabet Soup, the Kids Positive Vibes T-Shirt boasts a 100% cotton construction, colorful tie dye design, and playful prints on the chest and back. Finished with a ribbed crew neckline and straight hemline.

Kids Positive Vibes Short Sleeve Tee Tie Dye

$44.95
30% OFF* EVERYTHING | APPLIED AT CHECKOUT
Expertly crafted using 100% cotton jersey in a unique concrete colorway, this Kids San Clemente Tee boasts a vintage garment dye wash and puff logo print on the chest and back.
Expertly crafted using 100% cotton jersey in a unique concrete colorway, this Kids San Clemente Tee boasts a vintage garment dye wash and puff logo print on the chest and back.

Kids San Clemente Short Sleeve Tee Concrete

$44.95
30% OFF* EVERYTHING | APPLIED AT CHECKOUT
Experience the ultimate in comfort and style with the 100% cotton Teen Boy Box Short Sleeve Tee from Alphabet Soup. Perfect for skateboarding and BMX, this shirt features a roomy box fit and ribbed crew neckline, along with a stylish logo patch.
Experience the ultimate in comfort and style with the 100% cotton Teen Boy Box Short Sleeve Tee from Alphabet Soup. Perfect for skateboarding and BMX, this shirt features a roomy box fit and ribbed crew neckline, along with a stylish logo patch.

Teen Box Short Sleeve Tee Frost Marle

$49.95
30% OFF* EVERYTHING | APPLIED AT CHECKOUT
Vintage-inspired Teen Boys Hoodie by Alphabet Soup! Heavy brushed back fleece for comfort & a boxy skate fit. Raised puff logo for playful touch. Perfect for skate-loving boys. Fixed hood & front pocket.
Vintage-inspired Teen Boys Hoodie by Alphabet Soup! Heavy brushed back fleece for comfort & a boxy skate fit. Raised puff logo for playful touch. Perfect for skate-loving boys. Fixed hood & front pocket.

Teen San Clemente Hoodie Concrete

$79.95
30% OFF* EVERYTHING | APPLIED AT CHECKOUT
Expertly crafted by Alphabet Soup, the Kids Positive Vibes T-Shirt boasts a 100% cotton construction, colorful tie dye design, and playful prints on the chest and back. Finished with a ribbed crew neckline and straight hemline.
Expertly crafted by Alphabet Soup, the Kids Positive Vibes T-Shirt boasts a 100% cotton construction, colorful tie dye design, and playful prints on the chest and back. Finished with a ribbed crew neckline and straight hemline.

Teen Positive Vibes Short Sleeve Tee Tie Dye

$49.95
30% OFF* EVERYTHING | APPLIED AT CHECKOUT
Expertly crafted using 100% cotton jersey in a unique concrete colorway, this Teen Boy San Clemente Tee boasts a vintage garment dye wash and puff logo print on the chest and back.
Expertly crafted using 100% cotton jersey in a unique concrete colorway, this Teen Boy San Clemente Tee boasts a vintage garment dye wash and puff logo print on the chest and back.

Teen San Clemente Short Sleeve Tee Concrete

$49.95
30% OFF* EVERYTHING | APPLIED AT CHECKOUT
Kids San Clemente Trackpant in concrete by Alphabet Soup featuring a vintage garment dye wash, heavy brushed back fleece, and puff print design on the front leg create the perfect blend of comfort and style. Elasticated waist and ribbed cuff ankles ensure an all-day fit.
Kids San Clemente Trackpant in concrete by Alphabet Soup featuring a vintage garment dye wash, heavy brushed back fleece, and puff print design on the front leg create the perfect blend of comfort and style. Elasticated waist and ribbed cuff ankles ensure an all-day fit.

Kids San Clemente Trackpant Concrete

$69.95
30% OFF* EVERYTHING | APPLIED AT CHECKOUT
Teen Boys San Clemente Trackpant in Concrete by Alphabet Soup featuring a vintage garment dye wash, heavy brushed back fleece, and puff print design on the front leg create the perfect blend of comfort and style. Elasticated waist and ribbed cuff ankles ensure an all-day fit.
Teen Boys San Clemente Trackpant in Concrete by Alphabet Soup featuring a vintage garment dye wash, heavy brushed back fleece, and puff print design on the front leg create the perfect blend of comfort and style. Elasticated waist and ribbed cuff ankles ensure an all-day fit.

Teen San Clemente Trackpant Concrete

$74.95
30% OFF* EVERYTHING | APPLIED AT CHECKOUT
This reversible Kids Polar Jacket by Alphabet Soup features a water-resistant layer and soft grey sherpa for warmth and dryness. The fixed hood and reversible design offer versatile style options.
This reversible Kids Polar Jacket by Alphabet Soup features a water-resistant layer and soft grey sherpa for warmth and dryness. The fixed hood and reversible design offer versatile style options.

Kids Polar Reversible Jacket Grey/ Blue

$119.95
30% OFF* EVERYTHING | APPLIED AT CHECKOUT
This reversible Kids Polar Jacket by Alphabet Soup features a water-resistant layer and soft grey sherpa for warmth and dryness. The fixed hood and reversible design offer versatile style options.
This reversible Kids Polar Jacket by Alphabet Soup features a water-resistant layer and soft grey sherpa for warmth and dryness. The fixed hood and reversible design offer versatile style options.

Teen Polar Reversible Jacket Grey/ Blue

$124.95
30% OFF* EVERYTHING | APPLIED AT CHECKOUT
The Kids Black Stay Chilled Crew by Alphabet Soup is a comfortable jumper with a crew neck, long sleeves, and bold embroidered art designs on the front and arms. It also features ribbed cuffs and a hemline for a snug fit, and a woven brand patch for a skater-inspired look.
The Kids Black Stay Chilled Crew by Alphabet Soup is a comfortable jumper with a crew neck, long sleeves, and bold embroidered art designs on the front and arms. It also features ribbed cuffs and a hemline for a snug fit, and a woven brand patch for a skater-inspired look.

Kids Stay Chilled Crew Washed Black

$69.95
30% OFF* EVERYTHING | APPLIED AT CHECKOUT
The Teens Boys Black Stay Chilled Crew by Alphabet Soup is a comfortable jumper with a crew neck, long sleeves, and bold embroidered art designs on the front and arms. It also features ribbed cuffs and a hemline for a snug fit, and a woven brand patch for a skater-inspired look.
The Teens Boys Black Stay Chilled Crew by Alphabet Soup is a comfortable jumper with a crew neck, long sleeves, and bold embroidered art designs on the front and arms. It also features ribbed cuffs and a hemline for a snug fit, and a woven brand patch for a skater-inspired look.

Teen Stay Chilled Crew Washed Black

$74.95
30% OFF* EVERYTHING | APPLIED AT CHECKOUT
Boys Alphabet Soup's Kids Check It Short Sleeve Shirt is made from 100% cotton and features a curved hemline, button through placket, and open chest pocket. Ideal for any drop-in, with yarn check fabric and embroidered art.
Boys Alphabet Soup's Kids Check It Short Sleeve Shirt is made from 100% cotton and features a curved hemline, button through placket, and open chest pocket. Ideal for any drop-in, with yarn check fabric and embroidered art.

Kids Check It Short Sleeve Shirt

$54.95
30% OFF* EVERYTHING | APPLIED AT CHECKOUT
Boys Alphabet Soup's Teen's Check It Short Sleeve Shirt is made from 100% cotton and features a curved hemline, button through placket, and open chest pocket. Ideal for any drop-in, with yarn check fabric and embroidered art.
Boys Alphabet Soup's Teen's Check It Short Sleeve Shirt is made from 100% cotton and features a curved hemline, button through placket, and open chest pocket. Ideal for any drop-in, with yarn check fabric and embroidered art.

Teen Check It Short Sleeve Shirt

$64.95
30% OFF* EVERYTHING | APPLIED AT CHECKOUT
This Stay Chilled Cap is 100% cotton and perfect for skaters and outdoorsy boys. The 6 panel trucker design, flat peak, and adjustable snap-back fastening add style and functionality. The crown features embroidered art.
This Stay Chilled Cap is 100% cotton and perfect for skaters and outdoorsy boys. The 6 panel trucker design, flat peak, and adjustable snap-back fastening add style and functionality. The crown features embroidered art.

Stay Chilled Cap White

$29.95
30% OFF* EVERYTHING | APPLIED AT CHECKOUT
The Kids Positive Vibes Tee from Alphabet Soup is a comfy cotton shirt with a washed black look and playful prints. Equipped with a crew neck and straight hem.
The Kids Positive Vibes Tee from Alphabet Soup is a comfy cotton shirt with a washed black look and playful prints. Equipped with a crew neck and straight hem.

Kids Positive Vibes Short Sleeve Tee Washed Black

$44.95
30% OFF* EVERYTHING | APPLIED AT CHECKOUT
The Teen Boys Positive Vibes Tee from Alphabet Soup is a comfy cotton shirt with a washed black look and playful prints. Equipped with a crew neck and straight hem.
The Teen Boys Positive Vibes Tee from Alphabet Soup is a comfy cotton shirt with a washed black look and playful prints. Equipped with a crew neck and straight hem.

Teen Positive Vibes Short Sleeve Tee Washed Black

$49.95
30% OFF* EVERYTHING | APPLIED AT CHECKOUT
Expertly crafted Kids Summit Canvas Jacket by Alphabet Soup. Vintage dark grey wash treatment, inner Sherpa fleece lining, fixed hood design, elasticated hemline and cuffs. Stay comfortable with front hand pockets.
Expertly crafted Kids Summit Canvas Jacket by Alphabet Soup. Vintage dark grey wash treatment, inner Sherpa fleece lining, fixed hood design, elasticated hemline and cuffs. Stay comfortable with front hand pockets.

Kids Summit Canvas Jacket Black

$124.95
30% OFF* EVERYTHING | APPLIED AT CHECKOUT
Alphabet Soup Kids Box Hoodie in midnight blue tie dye, made with 100% cotton and a tie-dye fabric, your little skater will love the oversized fit, kangaroo pocket, and logo embroidery patch on the centre chest.

Kids Box Hoodie Midnight Blue

$74.95
30% OFF* EVERYTHING | APPLIED AT CHECKOUT
Alphabet Soup Teen Box Hoodie in midnight blue tie dye, made with 100% cotton and a tie-dye fabric, your little skater will love the oversized fit, kangaroo pocket, and logo embroidery patch on the centre chest.
Alphabet Soup Teen Box Hoodie in midnight blue tie dye, made with 100% cotton and a tie-dye fabric, your little skater will love the oversized fit, kangaroo pocket, and logo embroidery patch on the centre chest.

Teen Box Hoodie Midnight Blue

$79.95
30% OFF* EVERYTHING | APPLIED AT CHECKOUT
This Teen Boy Chill Short Sleeve Tee by Alphabet Soup is made of 100% grey marle cotton jersey and features a ribbed crew neckline, straight hemline, and short sleeves. The centred print on the chest adds a stylish touch.
This Teen Boy Chill Short Sleeve Tee by Alphabet Soup is made of 100% grey marle cotton jersey and features a ribbed crew neckline, straight hemline, and short sleeves. The centred print on the chest adds a stylish touch.

Teen Chill Short Sleeve Tee Frost Marle

$49.95
30% OFF* EVERYTHING | APPLIED AT CHECKOUT
This Kids Chill Short Sleeve Tee by Alphabet Soup is made of 100% grey marle cotton jersey and features a ribbed crew neckline, straight hemline, and short sleeves. The centred print on the chest adds a stylish touch.
This Kids Chill Short Sleeve Tee by Alphabet Soup is made of 100% grey marle cotton jersey and features a ribbed crew neckline, straight hemline, and short sleeves. The centred print on the chest adds a stylish touch.

Kids Chill Short Sleeve Tee Frost Marle

$44.95
30% OFF* EVERYTHING | APPLIED AT CHECKOUT
Gender
Size
Product type
Colour
Sort

NEW IN

Experience the ultimate in comfort and style with the 100% cotton Kids Box Short Sleeve Tee from Alphabet Soup. Perfect for skateboarding and BMX, this shirt features a roomy box fit and ribbed crew neckline, along with a stylish logo patch.
Experience the ultimate in comfort and style with the 100% cotton Kids Box Short Sleeve Tee from Alphabet Soup. Perfect for skateboarding and BMX, this shirt features a roomy box fit and ribbed crew neckline, along with a stylish logo patch.

Kids Box Short Sleeve Tee Frost Marle

$44.95
30% OFF* EVERYTHING | APPLIED AT CHECKOUT
Vintage-inspired Kids Hoodie by Alphabet Soup! Heavy brushed back fleece for comfort & a boxy skate fit. Raised puff logo for playful touch. Perfect for skate-loving boys. Fixed hood & front pocket.
Vintage-inspired Kids Hoodie by Alphabet Soup! Heavy brushed back fleece for comfort & a boxy skate fit. Raised puff logo for playful touch. Perfect for skate-loving boys. Fixed hood & front pocket.

Kids San Clemente Hoodie Concrete

$74.95
30% OFF* EVERYTHING | APPLIED AT CHECKOUT
Expertly crafted by Alphabet Soup, the Kids Positive Vibes T-Shirt boasts a 100% cotton construction, colorful tie dye design, and playful prints on the chest and back. Finished with a ribbed crew neckline and straight hemline.
Expertly crafted by Alphabet Soup, the Kids Positive Vibes T-Shirt boasts a 100% cotton construction, colorful tie dye design, and playful prints on the chest and back. Finished with a ribbed crew neckline and straight hemline.

Kids Positive Vibes Short Sleeve Tee Tie Dye

$44.95
30% OFF* EVERYTHING | APPLIED AT CHECKOUT